An Introduction on How To Make Money Blogging
When I started The Love Assembly, my number one intention was never to make money blogging. I mean sure the thought crossed my mind and it sounded ideal but it was never the one and only thing. Instead it was for creative freedom and to inspire and build a community of like-minded people to connect with. I was coming from a creative industry (fashion marketing, styling and brand management at the time) but even then when you’re working for someone else you will always have restrictions, and creatively I knew I had more to give. 'Do what you love and the money will follow', they say. Of course, this as a number one priority also leads to bigger things, and when you're set to build a brand online a solid foundation and purpose is super important to establish from the very beginning.
In a city where I intially knew no one, I set a goal to attend at least one networking event or meeting per week, and with that on my agenda I can definitely say I’ve been able to meet some pretty creative people ever since moving to Melbourne. There's a few common questions that always make their way into initial conversations when you meet someone new, and the number one question which I still receive to this day that people are always curious about is 'how do you make money as a blogger?' or 'how do you make money blogging?'
How To Make Money Blogging
I'll be completely honest and say that when I first found out how to make money blogging so many years ago I was pretty clueless about the whole thing and was sure that you couldn't earn a sustainable living from it. My first insight into making money in the blog world was when I was approached by an affiliate marketing (read below to find out more about how to make money blogging with affiliate marketing programs) company from the United States. I was still dabbling about on blogspot (a blogging platform, now I use Wordpress. Edit: now Squarespace), sharing photos of my style and linking to the products online for my audience of readers to be able to purchase. I didn't pay much attention to the initial contact from the company but when they followed up and showed me what to do exactly - and how seamless it was - it sparked my curiosity to find out more. I have learnt everything and more purely with my curiosity and drive to now eventually earn majority through my blog online and be location-independant. So I thought it would be really helpful if I shared an introduction to the ways on how to make money blogging with you.
Here's a list of how to make money blogging:
Just like you see in newspapers, magazines and on tv, advertising on blogs is a common way to make money blogging. Compared to traditional media, the stream of revenue for advertising online has many different forms such as CPM (cost per impression), CPC (cost per click), text links, sponsored posts (creating content in collaboration with a brand - this can be for your newsletter, social networks or your blog itself), and charging a daily/weekly/monthly amount for the ad to be displayed on your blog.
When you start a blog, it's really important to create your identity and focus (your niche - more on this in another post!), establish who you will be talking to (your target market) and most importantly, know your why (your purpose). It's essentially your bread and butter and what will keep you going when you feel like giving up. When you start to gain eyeballs and build up your readership there are affiliate programs that you can join where you earn a commission for every product you share and that someone buys.
So for example, if you build a fashion blog, your readers will visit it because they love your style. When you link to the products that you're wearing - or something similar - every time a reader clicks and buys an item, you receive a commission. This also goes for other industries, you can recommend books, cameras, flights, hotels…
A few affiliate programs include Reward Style, Commission Factory, Amazon, and other online stores may have an independent program that you can email and join.
Let’s see this in action: on the homepage of my blog (I’ll also link it below) you’ll find a curated list of my favourite beauty products on the go. Other bloggers link to items in every blog post or many also have a dedicated shop page so that you can view their favourites for the month. Full disclaimer: If you do buy one of these items I will earn a small commission on it :)
Do you have a particular skill or expertise? Of course you do! Use this and share your services online through your blog. Common services I've been introduced to are content creation, photography, social media management, digital marketing and writing. You can also take this offline and offer your services to businesses in your specific location. This is how I first started getting clients when I first moved to Melbourne. I offered my photography services to cafe’s, restaurants and boutique design-led hotels. I was also photographing for digital publications. Please forgive me in advance, as I still need to update it with more but you can view some of my photography for hotels and brands here.
A big chunk of making money blogging for me has come in the form of sponsored editorial. This is when a brand collaborates with your blog to create content around a particular product, launch, service - practically anything - and is in the form of a blog post, instagram post, instagram story or any other social media platform you also have that’s linked with your blog. These projects vary in budgets, duration and platforms to publish to but for me I’ve found it best to negotiate to work on longer-term contracts and space out different content for different platforms. It’s also super important to make sure that you choose the right partnerships that align with your values and create content that is true to your authentic self and brand that you have created.
Let’s see this in action: Here’s a sponsored video editorial I created in partnership with the natural beauty brand Nude By Nature. This was a partnership over a few months for the launch of their new lipstick range, and as well as a few other pieces of content including multiple imagery, blog posts and a Q&A interview. I always make sure to disclaim and be 100% transparent by having the ‘Paid partnership feature’ on Instagram as well as including #ad. I also love showing the behind the scenes whether I’m storyboarding, putting together concepts or outfits, to editing, which you guys seem to love also!
View this post on Instagram
💋 AMOUR AMOUR AMOUR⠀ @nudebynature’s new 100% Natural Lip Collection is here and I’m in love with their lip pencils, lipsticks and glosses! Enriched with good for you, 100% natural ingredients and free from any synthetics. Mornings are bliss here with my espresso, croissant and Dusky Nude Moisture Shine Lipstick 💄 Bisous xo ⠀ #nudebynature #kisstoxicgoodbye #sp
e-Books & e-Courses
There are also plenty other options for your skills and expertise to be taught online through e-Courses. This path is one I've been looking into for The Love Assembly for a while and wanting to create for you. I do have some ideas floating around from our last survey but I'd love to know and ask again out of curiosity, what kind of eBook would you be interested in reading? I hope this list provides an insight into the online world and how you can earn from your blog. If there's any particular topics you would like to know more about do leave a comment below! I'd love to answer your questions and serve you.
While we’re on this type as the last point on how to make money blogging, I’ve created a Travel Creative Tool Kit that you can get for FREE by signing up below.
Do you have any other ideas on how to make money blogging? Comment below. I’d love to know!