Carmen moved to Sydney from the Gold Coast just last June for the exciting opportunity in becoming Associate Producer of Since then she’s been amongst it all, PR appointments, previewing new collections, writing articles and also contributing tips and styled photo shoots to Spy Style along with one of our other favourite bloggers.


What’s on your bedside table?
‘Classy’ by Derek Blasberg, Aquarius 2013 Horoscope guide, Florabotanica by Balenciaga, my Nokia Lumia 900 and a vintage crystal lamp.

How would you spend your last $100?
Definitely on food, flowers, coffee and Acne Paper.

Current obsessions:
• TV series DVDs – I tend to watch multiple seasons in one day
• Breakfast outings
• My job
• Instagram

Your dream collaboration:
To be honest, I haven’t really thought about it. I try not to decide on things like this because I think it’s limiting. I just like to work hard and see where it takes me. Lately, I feel like I’ve been lucky enough to be doing things I never would have even dreamed could happen.

What led you to the position of Associate Producer at
They were relaunching the site and needed extra assistance. I just happened to be in the right place at the right time… but it’s such an amazing team and I feel like it’s where I’m meant to be.

Previous experience and study:
I studied Business (majoring in Marketing) and Arts (majoring in Journalism) at Griffith University – but alone wouldn’t have been enough to get me where I am today. I truly believe you need to be doing more than studying these days – taking the initiative to do more in your spare time. This is where my blog comes in, and I think it’s helped a lot.

Favourite and least favourite parts of your job?
Favourite = spending my days viewing and writing about the most beautiful collections.
Least favourite = rarely being able to afford most of it!

Workplace essentials:
Coffee (of course!), sugary treats and a dedicated, driven and inspiring team.

A day in the life of Carmen…
At work: Writing articles, curating shopping galleries and brainstorming ideas to make the best it can be. When I get home: responding to emails, editing images and writing blog posts, Instagraming, Facebooking – the usual.

Favourite projects so far?
One of my favourite for work so far was creating a video at Chanel’s Little Black Jacket exhibition opening. For my blog, it’s definitely contributing to Vogue’s Spy Style network. I love creating my posts for that!

What’s next?
This year I will be posting far more regularly on my blog and working on making it the best it can possibly be. I’m really looking forward to Australian Fashion Week too!


Photos from Carmen’s blog, The Chronicles of Her
Collage by The Love Assembly


    Aubrey Daquinag
    1. anonymous
    2. 5 years ago

    Agreed with doing more than needing to study these days.
    However the blogging industry seems so niche these days that it is almost imppossible to get noticed,

    What would your recommendations for things to do to go out and meet people in the industry as well as just staying connected in general?

    Aubrey Daquinag
    1. chal
    2. 5 years ago

    It’s so true about having to do more than study these days. Everyone has a degree, so I guess you need to show your talent and commitment through other avenues. I completed my degree last year, and I’d love to be a writer but it’s really not that simple. So I’m working hard and slowly getting my name out there.

    Very interesting interview TLA!

      Aubrey Daquinag
      1. the love assembly
      2. 5 years ago

      Completely agree Chalsie! Your blog (which I just checked out and love!) is a great way for you to do that since you aspire to be a writer…& contributing to publications and online magazines is a great way also! Thanks for the lovely feedback, we try to bring you an insight behind creative careers and glad you like it 🙂 Aubrey x

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